Schema.org разметка для сайта услуг в 2026

Базовые схемы

Organization (главная страница, footer на всех)

```json { "@context": "https://schema.org", "@type": "Organization", "@id": "https://wadline.ru/#organization", "name": "Вадлайн", "alternateName": ["Wadline"], "url": "https://wadline.ru", "logo": { "@type": "ImageObject", "url": "...", "width": 240, "height": 60 }, "slogan": "Платите за результат, а не за время разработчиков", "foundingDate": "2014", "description": "...", "knowsAbout": ["ИИ-разработка", "Веб-разработка", ...], "areaServed": [{ "@type": "Country", "name": "Россия" }, ...], "sameAs": ["https://t.me/wadline", ...], "contactPoint": { "@type": "ContactPoint", "email": "hello@wadline.ru", ... }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.92, "reviewCount": 12 } } ```

Ключевые поля для AEO 2026: `slogan`, `foundingDate`, `knowsAbout`, `aggregateRating`.

WebSite + SearchAction (главная)

```json { "@type": "WebSite", "@id": "https://wadline.ru/#website", "url": "https://wadline.ru", "name": "Вадлайн", "publisher": { "@id": "https://wadline.ru/#organization" }, "potentialAction": { "@type": "SearchAction", "target": "https://wadline.ru/mag?q={search_term_string}", "query-input": "required name=search_term_string" } } ```

BreadcrumbList (все non-home страницы)

```json { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Главная", "item": "https://wadline.ru/" }, { "@type": "ListItem", "position": 2, "name": "Услуги", "item": "..." } ] } ```

Схемы для страниц услуг

Service + OfferCatalog

```json { "@type": "Service", "name": "Разработка сайтов", "description": "...", "provider": { "@id": "...#organization" }, "areaServed": [{ "@type": "Country", "name": "RU" }], "offers": { "@type": "Offer", "priceCurrency": "RUB", "price": 250000 } }

{ "@type": "OfferCatalog", "name": "Тарифы веб-разработки", "itemListElement": [ { "@type": "Offer", "name": "Лендинг", "price": 250000, ... }, { "@type": "Offer", "name": "Корпоративный сайт", "price": 600000, ... } ] } ```

Product (для пакетных услуг с aggregateRating)

```json { "@type": "Product", "name": "Веб-разработка с ИИ", "description": "...", "brand": { "@type": "Brand", "name": "Вадлайн" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.92, "reviewCount": 12 }, "offers": { "@type": "AggregateOffer", "priceCurrency": "RUB", "lowPrice": 250000, "highPrice": 2500000, "offerCount": 4 } } ```

FAQPage

```json { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Сколько стоит разработка сайта?", "acceptedAnswer": { "@type": "Answer", "text": "Лендинг — от 250 тыс ₽ за 7 дней..." } } ] } ```

HowTo (процессы)

```json { "@type": "HowTo", "name": "Как мы работаем над сайтом", "step": [ { "@type": "HowToStep", "position": 1, "name": "Бриф", "text": "Заполняете бриф..." }, { "@type": "HowToStep", "position": 2, "name": "Оценка", "text": "..." } ] } ```

LocalBusiness (городские страницы)

```json { "@type": "LocalBusiness", "name": "Вадлайн в Москве", "address": { "@type": "PostalAddress", "addressLocality": "Москва", "addressRegion": "Москва", "addressCountry": "Россия" }, "areaServed": { "@type": "City", "name": "Москва" }, "priceRange": "₽₽", "parentOrganization": { "@id": "...#organization" } } ```

Схемы для статей и авторов

Article + Speakable

```json { "@type": "Article", "headline": "Заголовок", "description": "...", "image": "...", "author": { "@type": "Person", "name": "...", "url": "..." }, "publisher": { "@id": "...#organization" }, "datePublished": "2026-05-12", "dateModified": "2026-05-12", "inLanguage": "ru-RU", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [".aeo-tldr", ".aeo-takeaways"] } } ```

Person + ProfilePage (страница автора)

```json { "@type": "Person", "@id": "https://wadline.ru/authors/seo-team#person", "name": "SEO/AEO-команда Вадлайн", "jobTitle": "SEO- и AEO-эксперты", "knowsAbout": ["SEO", "AEO", "Schema.org", ...], "sameAs": ["https://t.me/wadline"], "worksFor": { "@id": "...#organization" } }

{ "@type": "ProfilePage", "url": "https://wadline.ru/authors/seo-team", "mainEntity": { "@id": "...authors/seo-team#person" } } ```

Схемы для трастовых страниц

AboutPage (/trust)

```json { "@type": "AboutPage", "name": "Доверие — Вадлайн", "url": "https://wadline.ru/trust", "description": "...", "about": { "@id": "...#organization" } } ```

Review + AggregateRating (/reviews)

```json { "@type": "Review", "author": { "@type": "Person", "name": "Иван И., CEO компании" }, "reviewBody": "...", "reviewRating": { "@type": "Rating", "ratingValue": 5, "bestRating": 5, "worstRating": 1 }, "datePublished": "2026-04-25", "itemReviewed": { "@id": "...#organization" } } ```

DefinedTermSet (/glossary)

```json { "@type": "DefinedTermSet", "name": "Глоссарий Вадлайн", "url": "https://wadline.ru/glossary", "hasDefinedTerm": [ { "@type": "DefinedTerm", "@id": "...glossary#rag", "name": "RAG", "description": "...", "url": "...glossary#rag" } ] } ```

@graph для связки схем

На главной странице — несколько схем в @graph:

```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "...#organization", ... }, { "@type": "WebSite", "@id": "...#website", ... }, { "@type": "ItemList", "name": "Услуги", ... } ] } ```

@graph позволяет ссылаться через `@id` между нодами без дублирования.

Валидация

После внедрения — проверяем через:

• Schema.org Validator — синтаксис и структура.
• Google Rich Results Test — поддерживает Google.
• Yandex.Webmaster Validator — для Яндекса.

Ошибки и предупреждения — фиксим до релиза.

Что дальше

SEO в 2026.

EEAT на практике.

AEO под LLM.

Внедрение SEO + AEO.