Upfeed is an exclusive tool that streamlines freelancer’s job search flow. It collects all user’s profile data, requests, and as a result, creates a smart, personalized feed, presents only relevant job posts, shows the best job matches, etc.Having carried out a deep research, we uncovered users’ needs and came up with solutions to address their pain. Since the app is information-rich, we used strong information architecture and solid visual hierarchy to enhance user experience. Intuitive navigation and consistency made it easy for users to flow on the platform and complete tasks fast.