HMD BAR & GRILL is one of the businesses of HMD Enterprises, located in Chicago Ridge, IL. We were tasked with performing local SEO for the restaurant, running Google Ads, and driving traffic from the Chicago Ridge area. The restaurant positioned itself not just as a bar, but also as a venue for watching sports events, dates, or hosting events. At the time the client approached us, they already had a landing page.
We evolved the landing page into a full-fledged website. In addition to the well-known TripAdvisor, Yelp, we collected all directories and aggregators and placed the site on them. We added the site to Google Maps and Bing Maps. Launched Google Ads for Google Maps, retargeting, and Display Ads with attractive photos of dishes and the restaurant's ambiance. Meanwhile, our partners were focusing on Instagram, Facebook, TripAdvisor, and OpenTable. We performed on-page optimization of the site for local queries. Attracted 60 backlinks. Placed promotional articles on various resources using outreach.
By focusing on the Chicago Ridge area and nothing else, we have taken a leadership position.
The website on TripAdvisor and other aggregators became a TOP10 restaurant in Chicago Ridge. Display Ads attracted our first visitors and increased the restaurant's recognition in our target region. We turned off advertising on Google Maps after 2 months, as we pushed our Google Business profile into the TOP3 in the region. In Google Ads, we only kept retargeting.
Thanks to proper text optimization, creating separate landing pages for specific queries, and link building, we reached the TOP5 in organic search within 2 months for queries like “restaurants in Chicago Ridge”, “restaurants near me”, “birthday venue Chicago Ridge”, “wedding banquet hall Chicago Ridge”, “baby shower Chicago Ridge”. There was a 450% increase in event reservations.
No other restaurant in the region achieved such results in Local SEO.
Read more: https://malinovsky.io/case-studies/hmd-bar-and-grill/