The client had an idea to start a software development company in the UAE. He had an office in Dubai and a local sales manager but lacked a clear marketing vision. Our role was to craft a marketing strategy for Celadon, mindful of these financial and human resource limitations. The immediate goal was to generate leads swiftly to kickstart operations and boost marketing, eventually leading to an expanded budget and the formation of an internal team.
We conducted a marketing research, examining the demand for software development services in the UAE market. We analyzed competitors and realized that we could break into the TOP10 in organic search and attract traffic from Google Ads in the mobile app development sector. React Native was chosen as the main technology due to its cross-platform capabilities, which accelerate and reduce the cost of app development. Recognizing the regional audience's preferences, we built a bilingual website for Celadon and executed on-page optimization in both Arabic and English.
In the first 3-4 months, we increased organic traffic and started receiving initial leads from Google Ads. We also began getting traffic from Clutch and local directories. Thanks to the Arabic version of the site and regional promotion, we started receiving leads from Qatar, Saudi Arabia, Iran, and other countries.
After 6 months of work, thanks to a thoughtful approach, we secured an important client - EIEV. This project became a key milestone for Celadon in its further development. Within 6 months, we achieved TOP5 rankings for all queries related to "mobile app development" in the UAE in both Arabic and English. In the first year, Celadon.ae obtained 200 sales-qualified leads. Consequently, the client considered establishing an international software development company.
Read the full case study on our website: https://malinovsky.io/case-studies/celadon-ae/