The project implemented the rebranding and updating of the website of the company RET, which is engaged in the production and maintenance of pumping stations and treatment facilities.
The corporate identity has been completely updated — colors, logos, typography. Now the appearance of the site fully corresponds to the profile of the company’s work.
Our main task in this project — create a recognizable style with a unique identity. At the same time, the site itself should have remained “light” — not to spend a lot of time downloading and not to load devices.
Therefore, heavy 3D models were not used in the development, and parallaxes and hovers act as the main graphic effects. There are quite a lot of such elements, so the site has become interactive — interaction with it will be pleasant for users.
The main animation on the home page symbolizes waves and water, which are closely related to the work of our RECs. In addition, fragments of the site with translucent elements and a blurred background serve as a reference to the water element. It also has a connection with neomorphism in its strict interpretation.