A new website for a large developer company from Moscow. The WSL company has been engaged in its own production and construction of houses made of glued beams for more than 15 years.In the project, we used the principle of consistency - it makes the design easier to understand and helps to solve user and business problems. We have observed the consistency of the project both in the physical and digital space. Thanks to the unique memorable elements, the image is easy to read aloud.The diagonal lines are arranged in an ascending form, which gives a dynamic that can be read as “growth” and “aspiration". These lines also refer to the sloping roofs that the company uses in its projects. A lot of such lines and transitions with an overlay effect give the site dynamics, but at the same time do not require high device performance.The accent color is selected based on the shade of the timber. The font pair in the project is an accidental massive, but elongated grotesque Bebas and perfectly adapted to the web typesetting font Aeonik.In the logo, we used chopped and straight lines. The sign symbolizes the house, and the diagonal line helps to maintain consistency and shows the dynamics of upward movement even in a static image. We have made four options for use on different media.