Challenge
The objectives of the project was increase position in search engine a number of traffic and website orders.
Solution
⁃ Apart
from the semantic core for promotion, we gathered semantic core for blogging.
By analyzing all the competitors, we noticed their active blogging on the
website, so we created it too in order to receive traffic from information
queries. And now we write useful articles monthly: for example, different
cities’ advantages in the USA, tips for moving.
⁃ To make it easier for users to browse the site and leave applications, we analyzed the usability based on competitors, taking into account the client’s minor edits. Changed the menu, added more internal linking blocks, and implemented a feedback form.
⁃ This
helped to increase the site’s visibility in the local search, Google maps, and
stand out from the competitors. Moreover, we filled in the company’s profile in
Google My Business and Bing Places for Business. Thus it helped increase
карточки visibility and on Google Maps, get traffic from the local search and
stand out from main competitors.
Impact
Organic
traffic expanded 13 times — from 28 to 373 visitors a month. On average the
percentage of keywords in the TOP-10 increased by 10%: в Google — 15%, в Bing —
5%. We continue working on the project and smoothly bring it to the top of the
output.