Challenge

The objectives of the project was increase position in search engine a number of traffic and website orders.

Solution

⁃ Apart from the semantic core for promotion, we gathered semantic core for blogging. By analyzing all the competitors, we noticed their active blogging on the website, so we created it too in order to receive traffic from information queries. And now we write useful articles monthly: for example, different cities’ advantages in the USA, tips for moving.

⁃ To make it easier for users to browse the site and leave applications, we analyzed the usability based on competitors, taking into account the client’s minor edits. Changed the menu, added more internal linking blocks, and implemented a feedback form.

⁃ This helped to increase the site’s visibility in the local search, Google maps, and stand out from the competitors. Moreover, we filled in the company’s profile in Google My Business and Bing Places for Business. Thus it helped increase карточки visibility and on Google Maps, get traffic from the local search and stand out from main competitors.

Impact

Organic traffic expanded 13 times — from 28 to 373 visitors a month. On average the percentage of keywords in the TOP-10 increased by 10%: в Google — 15%, в Bing — 5%. We continue working on the project and smoothly bring it to the top of the output.