The goal of the project - the creation of innovative solutions using augmented reality. We have developed an augmented reality for the candy brand Ricolino. The clown is the main symbol of the company. The project was developed to coincide with Halloween and was designed taking into consideration the atmosphere of this holiday. The idea of the project is that a person scans the QR code that is located on an advertising poster for sweets. After that, the camera opens and the clown appears in augmented reality, after the animation he calls to download the application of the company.