BRANDING DEVELOPMENT FOR A PREMIUM TRANSPORT COMPANY EUROPE LUXURY TRANSFER:Naming is the development of the name and the choice of the sloganCorporate identity development, logo, identityCreating a brand image in social networks, designWeb design, website developmentPromotional designEurope Luxury Transfer Company is a young intensively developing brand of premium quality transportation services in the Czech Republic and Europe. Its main office is located in Prague.The concept of quality transport services is formed as a reflection of the Mercedes-Benz brand. Cars, only premium with a comfortable interior – Mercedes Benz! Service is just perfect! The credo is safety, punctuality, and style!The logo design is based on the prototype of the Phoenix bird – noble, impetuous, authoritative.The task in developing the logo: to emphasize the exclusiveness of the brand stylishly and elegantly, given the harmonious combination with the interior of Mercedes-Benz.Color scheme: gold, black, and white; luxury, rigor, purity of intent.Key font – Mercedes identifies quality, style, an associative range of premium carsTarget audience – customers with an income level above the average, who prefer to pay for comfort and quality, with clearly defined goals, who value their time and prefer aesthetics.