Destination 4 Rent is an online, high end vacation rentals marketplace. When the client turned to Spiral Scout, their prime concern was that the website wasn’t bringing conversions and they were seeking search engine optimization help. The Spiral Scout team performed a thorough analysis of their customer’s feedback as well as testing the website in front of users. Once they learned more about the site, they started to optimize the site for search engines and pave the way for future paid ads campaigns. The customer feedback analysis and the bugs found during the quality assurance stage showed that a complete re-design of both the web and mobile versions was actually needed. The new D4R website was built on WordPress in order to stay in line with the clients budget. The solution is integrated with a third-party search engine that takes Homeaway vacation rental data and Stripe was used as a payment processor. In additon, a number of plugins were installed or customized to meet the clients needs. We even developed a few from scratch for the client.