James Arthur Vineyard is the oldest and most established winery in Nebraska, and they’re out to prove that Nebraska wines can stand up with the best of them. Our exploratory brand refresh is aimed at bringing their identity and label designs into the modern era in a way that properly represents their sophistication and emotionally engages their tribe of consumers. This new brand identity reflects the elegance, class, and strength with which they operate, and we hope to inspire their brand to take advantage of the power of design so that they can maximize their impact in the Nebraska and U.S. wine marketplace.