Coca-Cola İçecek is the 5th largest bottler in the Coca-Cola System operating in 10 countries with a 380 million consumer base. Committed to continuous innovation and productivity CCI came up with the idea of a B2B mobile ordering platform. The company needed a simple and smart solution in order to leverage its marketing assets. After ensuring our team is on the same page with CCI marketing department regarding m-commerce best practices, we have defined the essentials that would build the success of eCola application.