Zero Gravity is a travel agency specialized in organizing group trips to the Alps. Our task was to create from the scratch a website for tour operator, which will perform the image-building, informational and sales functions. Given the extension of the agency offer, messages for travelers, as well as information about the office itself, the biggest challenge was to make the architecture of content that would facilitate efficient familiarizing with the offer for users. For this purpose, complex UX models of entire site were developed, which ultimately made it possible to double the purchasing conversion of tours in this channel.