World Vision is a humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.Kounterattack created an immersive digital experience to complement the physical experience located in Grand Central Station, both of which immersed the viewer into the struggle of the affected.The experience’s narrative was audio driven with visual graphics that created a compelling experience. At the end of the experience, viewers were able to light a digital candle, donate, or write a note to express themselves in the virtual chapel to those who have passed or are currently affected by the HIV/AIDS virus. It was a powerful experience that ultimately created a portal to a community of support and awareness.This project was the winner of the prestigious People’s Voice Webby Award for Rich Media Advertising in the Non-profit/Educational category.