We received a request from HMD Trucking to attract organic traffic of truck drivers with at least one year of experience. The company had a landing page, which is where we started.
After some time, the principle and strategy of HMD Trucking changed. The company's request expanded from needing drivers to attracting clients for all their businesses - trucking, brokerage services, and factoring.
Together with the client we decided to develop a single website for all services, as SEO of one website is more profitable than SEO of separate websites for each area. From the landing page, we were to grow into a multilingual, multi-brand site with a large service structure and a blog for all these directions.
For the future global site with multiple service types, we needed to collect search queries, think through the structure, and how the interaction of all directions would work and how several types of businesses would coexist on one site.
Our goal was to effectively distribute the amount allocated for SEO of all areas and get an even result for them. Before the emergence of the global task, we tested running advertisements. Most of those who came from the ads did not meet the company's requirements regarding work experience.
In the early stages, we achieved good results through the blog. The site brings in more than 10,000 unique visitors a month, and these visitors convert into drivers.
Regarding the work on the global project — a new site was launched. Thanks to good link metrics, within two months, it started generating conversions from the job pages. The site also began generating leads for transportation, factoring, and brokerage services. The company reached the TOP10 in search results for highly competitive queries. The site's traffic doubled.