Adam, Rich and Jon set up innocent drinks from a market stall in 1999 and 15 years later sold it to Coca-Cola for north of $500m. When we were raising venture money everyone said no. Eventually one angel gave us a break as he believed in us and our concept. JamJar exists to do this for the next generation of entrepreneurs where we believe in both the team and idea. Our bottom line is we are entrepreneurs first and investors second
