Driving growth through Non-Customer Understanding

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TOPIC: Driving Growth through Non-Customer Understanding

Businesses and product managers love to shout about being “data-driven.” Data is obviously fundamental, but with an industry average conversion rate of 3%, most of our data is internal-facing and biased towards the minority of existing customers who have successfully converted. What about the majority who are non-customers? We are often blind to why non-customers fail, yet break-through products can come from understanding the potential customers who never show up in your dashboards and models. Stop navel gazing and join this session where Moo CPO and Blurb co-founder Chad Jennings shares case studies, frameworks and methods you can use to uncover insights that can drive not only growth, but useful, usable and delightful products.

About the speaker: Chad Jennings has spent almost two decades at the intersection of product, design and technology in the SF Bay Area and London. In addition to co-founding Blurb, the award-winning creative publishing platform, he has led product and design at Method, Smart Design, and EF Education First. Named “one of the most creative people in UK tech” by Business Insider, Chad joined MOO in 2015 and its focus on making great design available to everyone has helped it become one of the fastest growing print businesses in the world. As Chief Product Officer, Chad runs three pivotal teams: product management, UX design & research, and physical product design.

NOTE: The entrance is actually around the corner on Bethnal Green Road, between Pizza East and Lyle’s and opposite Box Park.

AGENDA

1. 6.50pm: doors open
2. 7.30pm: welcome & introductions
3. 7.35pm: talk by Chad Jennings
4. (7.45pm: doors close)
5. 8.20pm: shoutouts
6. 8.25pm: networking & fun
7. 9pm: event ends

PERKS & HAPPINESS

Free yummy finger foods and drinks! We also share discounts and freebies in our newsletter.

Products That Count is a non-profit organization. If for any reason you can't make it to our event, or didn't like it, email us and we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot.